Claude Code seo-plan skill: Plan site structure and launch content

Use industry templates to plan site architecture, internal links, a content calendar, and phased SEO work from a business brief.

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Install in Claude Code

Keep the assets directory that ships with the skill. For a pre-launch site, start with the product brief and publishing constraints.

Download the repository snapshot at the linked commit. Copy the entire .claude/skills/seo-plan/ directory into .claude/skills/seo-plan/ in your practice project.
Check that SKILL.md is directly inside .claude/skills/seo-plan/. Open Claude Code from the project root.
Enter /seo-plan to start the example below.

Example task

Run /seo-plan for a fictional shared-calendar SaaS. The first release can include a home page, a features page, pricing, and one booking guide. Ask for the URL hierarchy, release order, and observable launch metrics.

What to check

The plan maps those pages to a URL structure and internal links. It identifies which metrics need a baseline before the team sets targets.

Original SKILL.md on GitHub · Updated 2026-11-11

Frequently asked question

Can I use seo-plan before a site has a public URL?

Yes. Start with the proposed architecture and initial content. Add current-site and performance findings when the relevant evidence becomes available.