Marketing Psychology Skill for ChatGPT: Reduce Choice Friction With Testable Layouts
Use choice overload, activation effort, and jobs to be done to reason about decision friction. Propose testable page changes from real observations and specify outcome and guardrail metrics.
中文Install in ChatGPT
Use an eligible ChatGPT workspace with permission to create skills and, for uploads, upload permission. The installation path for this text-only adaptation was checked against OpenAI documentation. Workspace runtime verification is pending.
- Download cli-tool/components/skills/business-marketing/marketing-psychology/SKILL.md from the pinned GitHub source. Keep the name, description, and instructions for marketing-psychology together as a standalone text skill.
- In a ChatGPT workspace with skills and uploads enabled, open Plugins, Skills, Create, and Upload from your computer. Choose a skill package format accepted by the file picker. You can also choose Create with editor and enter the original name, description, and instructions.
- After the scan completes, check that marketing-psychology appears in Installed. Type @ in a new chat, select the skill, and use the fictional example on this page to check the output.
Example task
A fictional community activity page shows 12 classes at once. Research suggests many visitors seek a weekend class for ages 6–8. Request two layouts that reduce choice friction and a validation plan.What to check
Options could add age and date filters or highlight a clear starting point while keeping every class accessible. Track time to find a suitable class, filter completion, and whether alternatives are missed.
Original SKILL.md on GitHub · Updated
Frequently asked question
Should I apply many psychological models to the same page?
Start with the observed friction and choose one or two models that explain it. Test a visible change with comparable traffic before expanding.