Social Media Analyzer Skill for ChatGPT: Compare CTR, Engagement and Campaign Cost
Compare supplied platform exports with clear denominators, reporting periods, and paid or organic scope. Preserve missing fields and attribution differences.
中文Install in ChatGPT
Requires a ChatGPT workspace where you can create skills. This is a text adaptation of the pinned GitHub source.
- Review the inputs and outputs in the pinned workflows/marketing-pro-workflow/.claude/skills/social-media-analyzer/SKILL.md.
- In ChatGPT, open Plugins, Skills, Create, and Create with editor.
- Write the skill rules using the workflow described here. Provide platform, period, paid or organic status, impressions, clicks, and known cost or revenue.
- Save the skill and check the fictional example in a new chat.
Example task
A fictional week shows campaign A with 2,000 impressions, 80 clicks, and 120 currency units spent. B has 1,000 impressions, 50 clicks, and no spend figure. Compare CTR and CPC.What to check
Report A at 4% CTR and 1.5 per click, B at 5% CTR with CPC unavailable. Keep platform attribution differences visible.
Original SKILL.md on GitHub · Updated
Frequently asked question
Can likes and purchases be combined to calculate ROI?
Use consistent revenue and cost definitions for ROI. Track likes as engagement and label missing revenue or attribution.